Crossing the street can be an esthetic experience too!
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The City of Paris is currently experimenting, in several locations, a new generation of crosswalks, some of which are inspired by street-art. This pixels shaped ground signage aims at announcing a “meeting area” for pedestrians and cars, where speed is limited to 30 km per hour.
It’s also a way to reduce the number of traffic signs in the streets. Willing to bring art in the street, the City of Baltimore recently launched a similar experiment by asking artists to design crosswalks. As a result, Baltimoreans can now cross the street thanks to hopscotch or zipper crosswalks. Paris.fr & NPR
Street-art on the tram
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French street-artist Miss Tic was chosen to design the city of Montpellier’s future trams decoration. Miss Tic became famous in the 1980s for her black and white stencil portraits of women and her catchy texts.
Her creations will be displayed on the inside and outside parts of the tram, which should be launched in 2017. These are not Miss Tic’s first steps in the field of mobility: the artist already designed the logo appearing on French rental utility vehicles Ucar. Montpellier Agglomération
When street-art meets brand content
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As part of its 2013 “Open canvas” program, Vodka brand Absolut organized outdoor exhibitions featuring several emerging street-artists in San Francisco and New York’s Williamsburg neighborhood.
These events let the public watch artists turn complete street blocks into giant artworks, including graffiti, paintings, sculptures, performances and urban knitting.
Such an initiative shows an interesting example of how a brand can play the role of a curator and help art spread in the public space. Cool Material
Comic book bubbles to light the streets
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Idée-Ô-rama is an innovative street-lighting project by Canadian design agency Turn Me On, in partnership with artists Astro and Jean-François Poliquin.
As part of a winter lights competition organized for Montreal’s Avenue du Mont-Royal, 70 “speech bubble” colored lamps inspired by comic books were installed along the road.
Each lamp features winter-style art and changes color and brightness throughout the day. Core77
